ICS03.080.20 CCSA10/19 SHAA 上海市广告协会团体标准 T/SHAA0002.3—2024 代替T/SHAA000203—2021 数字广告第3部分：内容审核指引 DigitalAdvertisingPart3：ContentReviewGuidelines 2024-08-28发布 2024-09-01实施 上海市广告协会  发布 全国团体标准信息平台 全国团体标准信息平台 T/SHAA0002.3—2024 I目次 前言.................................................................................III 引言..................................................................................IV 1范围................................................................................1 2规范性引用文件......................................................................1 3术语和定义..........................................................................1 4审核主体............................................................................1 5审核范围............................................................................1 6审核原则............................................................................1 7审核方式............................................................................2 8审核流程............................................................................2 审核原则........................................................................2 人机协作审核....................................................................2 全人工审核......................................................................3 9内容审核通用要求....................................................................3 基本要求........................................................................3 规范“广告”标识................................................................3 ........................................................3 保护用户权益....................................................................4 保护其他经营者权益..............................................................4 规范专利或数据来源..............................................................5 规范侵权行为....................................................................5 维护国家尊严和党的形象..........................................................5 维护社会公共利益................................................................6 维护社会公序良俗...............................................................6 规范歧视性内容.................................................................6 规范绝对化用语.................................................................6 规范广告代言...................................................................7 保护未成年人权益...............................................................7 规范语言文字...................................................................8 规范特殊行业...................................................................8 规范抽奖规则...................................................................8 10特殊行业广告内容审核指引...........................................................9 参考文献..............................................................................10 全国团体标准信息平台 全国团体标准信息平台