论文标题
全球市场中强大的新闻企业问题：两场随机系统的稳定操作策略
Robust Newsvendor Problem in Global Market: Stable Operation Strategy for a Two-Market Stochastic System
论文作者
论文摘要
全球市场为企业提供销售机会和挑战，以稳定运营策略。从生产管理的角度来看，重要的是要通过利用不同市场销售季节的不同时机来制定一种经营策略，以在全球范围内进行优化和配置，这一点很重要。本文通过将产品销售给两个市场（主要和二级市场）的有见地的模型来研究上述问题，这些市场有多种市场环境变化和不重叠的销售季节的风险。我们将此问题称为“全球强大的新闻顾问”问题。我们为上述两个市场随机系统提供了与需求无关和需求相关的方案的最佳操作策略的封闭式解决方案。封闭式解决方案完全反映了供求对策略选择之间关系的影响。我们发现，需求相关性和缺乏需求信息不会显着影响运营策略，并且企业的工业链和供应链仍然稳定。但是，降低市场间关税或物流成本将导致变化，二级市场的存在将导致主要市场的更多能力计划。此外，我们的模型明确考虑了汇率不确定性对操作策略的影响。
The global markets provide enterprises with selling opportunities and challenges in stabilizing operational strategies. From the perspective of production management, it is important to improve the profitability of an enterprise by exploiting the different timing of the selling season in different markets to develop an operational strategy that is optimized and configured on a global scale. This paper examines the above issue with an insightful model of selling the product to two markets (a primary and a secondary market) with multiple risks of changes in the market environment and nonoverlapping selling seasons. We refer to this problem as the "global robust newsvendor" problem. We provide closed-form solutions of the optimal operation strategy for demand-independent and demand-related scenarios for the above two market stochastic systems. The closed-form solutions fully reflect the influence of the relationship between supply and demand on strategy selection. We find that the demand correlation and the lack of demand information will not substantially affect the operation strategy, and the enterprise's industrial chain and supply chain remain stable. However, the reduction of inter-market tariffs or logistics costs will cause changes, and the existence of the secondary market will lead to more capacity planning in the primary market. In addition, our model explicitly considers the impact of exchange rate uncertainty on operating strategies.
