论文标题
决策中情绪的量化
Quantification of emotions in decision making
论文作者
论文摘要
考虑到替代方案之间选择中情绪的量化问题。替代方案以双重方式进行评估。从一侧，它们的特征是定义每种替代方案的实用性的理性特征。从另一边，选择会受到情感的影响，将替代品标记为有吸引力，令人愉悦，令人愉悦或不愉快。决策者需要考虑到这两个功能，替代方案及其吸引力的效用。效用的概念是基于理性的，而吸引力的概念含糊不清，而是基于非理性的感觉。描述了一种一般方法，允许量化选择合理和情感特征的选择。尽管情绪似乎避免了精确的量化，但它们的定量评估是可以在总级别上进行的。一系列经验数据的分析证明了该方法的效率，包括标准预期效用理论无法处理的现实行为问题。
The problem of quantification of emotions in the choice between alternatives is considered. The alternatives are evaluated in a dual manner. From one side, they are characterized by rational features defining the utility of each alternative. From the other side, the choice is affected by emotions labeling the alternatives as attractive or repulsive, pleasant or unpleasant. A decision maker needs to make a choice taking into account both these features, the utility of alternatives and their attractiveness. The notion of utility is based on rational grounds, while the notion of attractiveness is vague and rather is based on irrational feelings. A general method, allowing for the quantification of the choice combining rational and emotional features is described. Despite that emotions seem to avoid precise quantification, their quantitative evaluation is possible at the aggregate level. The analysis of a series of empirical data demonstrates the efficiency of the approach, including the realistic behavioral problems that cannot be treated by the standard expected utility theory.
