论文标题

对Reddit上中国技术公司的公众舆论进行细微分析

A Fine-Grained Analysis of Public Opinion toward Chinese Technology Companies on Reddit

论文作者

Zhou, Enting, Liu, Yurong, Lyu, Hanjia, Luo, Jiebo

论文摘要

面对中国技术公司的全球影响力和普遍性,全球政府对这些公司表示关注和不信任。稀缺的研究专门研究了广泛的公众对这一现象的广泛反应。这项研究旨在填补使用Reddit Data(一个流行的新闻社交媒体平台)对中国技术公司了解公众舆论的空白。我们采用最先进的变压器模型来构建可靠的情感分类器。然后,我们使用LDA提取与正面和负面评论相关的主题。我们还通过研究公司名称随着时间的流逝的语义含义的变化来进行内容分析。我们的主要发现包括以下内容:1)显着差异是积极评论(8.42%)和负面评论(14.12%)的比例; 2)积极评论主要与公司的消费产品(例如智能手机,笔记本电脑和可穿戴电子产品)有关。负面评论的主题分布更加多样化(值得注意的主题包括对平台的批评,对公司的智能手机产品,公司与中国政府的联系,数据安全关注,5G建设和一般政治讨论的不满); 3)每个技术公司的表征通常围绕与公司有关的特定主题,而现实世界中的政治事件可能会触发用户表征的巨大变化。

In the face of the growing global influence and prevalence of Chinese technology companies, governments worldwide have expressed concern and mistrust toward these companies. There is a scarcity of research that specifically examines the widespread public response to this phenomenon on a large scale. This study aims to fill in the gap in understanding public opinion toward Chinese technology companies using Reddit data, a popular news-oriented social media platform. We employ the state-of-the-art transformer model to build a reliable sentiment classifier. We then use LDA to extract the topics associated with positive and negative comments. We also conduct content analysis by studying the changes in the semantic meaning of the companies' names over time. Our main findings include the following: 1) Notable difference exists in the proportions of positive comments (8.42%) and negative comments (14.12%); 2) Positive comments are mostly associated with the companies' consumer products, such as smartphones, laptops, and wearable electronics. Negative comments have a more diverse topic distribution (notable topics include criticism toward the platform, dissatisfaction with the companies' smartphone products, companies' ties to the Chinese government, data security concerns, 5G construction, and general political discussions); and 3) Characterization of each technology company is usually centered around a particular predominant theme related to the company, while real-world political events may trigger drastic changes in users' characterization.

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